Essentially, consumer behavior involves an individual or an organization, as well as the procedures involved in determining the requisite products, experiences or even ideas that can satisfy consumer demands and their effects on consumers’ purchasing blogger.comted Reading Time: 8 mins Read this essay to learn about Consumer Behaviour. After reading this essay you will learn about: 1. Definition of Consumer Behaviour 2. Factors Influencing Consumer Behaviour 3. Study of Consumer as an Individual 4. Consumer Behaviour in their Cultural and Social Settings 5. Influence of Consumer Behaviour on Decision Making Process. Essay Contents:Estimated Reading Time: 6 mins Consumer Behavior And Consumer Behaviour. Words | 9 Pages. Consumer behavior definition Consumer behavior refers to the behavior of consumers when they buy and consume economic goods and services. The behavior during the purchase of goods consists of, the purchase planning, purchase negotiations, the purchase completion, which still has
Consumer Behavior 2 Essay Sample
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Hoyer, To understand consumer behavior, marketers try to analyze the forces or factors that influence consumers to choose a certain product from several alternatives. Consumer behavior thus ties together issues of motivation, consumer behavior essay, decision-making, behavior, psychology, communication, and social status. Individuals can express consumer behavior essay identities through purchasing as it is believed that we are what we purchase.
Solomon, Other factors that influence the purchasing behavior of consumers include purchasing power, personal preferences, group influence, marketing campaigns, and economic conditions.
The purchasing capacity of customers affects their decisions to purchase a particular product. Certain influential groups such as classmates and acquaintances influence purchasing decisions and hence sales for certain products.
For example, fast foods are known to have a mass liking compared to homemade foods. This also depends on the prevailing economic conditions. Understanding consumer behavior is a crucial part of the success of any business. Businesses invest massive efforts to attract many customers or to influence consumers to purchase more. These efforts are consumer behavior essay towards the understanding of consumer behavior as this enables organizations to consumer behavior essay the most appropriate approaches to market their products.
From the analysis of past purchasing patterns of consumers, it possible to make projections on future consumer purchasing patterns. This is not only consumer behavior essay in production decision-making but could also be necessary for marketing planning. Stephens, For example, consumer behavior essay consumers seem to be influenced by advertisements, more resources could be directed towards the advertisement of a particular product or service, consumer behavior essay.
Product development could also be based on consumer behavior. Thus, consumer behavior essay, examining consumer behavior, for example, using consumer search behavior, could help in the consumer behavior essay of market niches. Through the analysis of consumer behavior, an organization can enhance its marketing strategies. Consumer behavior provides an understanding of how consumers are influenced by their environments about purchasing behavior.
For example, the advertising media, signs, or culture could affect consumers buying behavior. Lantos, The effect of consumer knowledge in purchasing behavior could also be analyzed through the understanding of consumer behavior. Organizations and marketers can utilize the understanding of consumer behavior to improve their marketing strategies and marketing campaigns to enhance their marketing outcomes and to have an active reach to their customers.
Information Resources Management Association, consumer behavior essay, In any organization, consumer behavior essay, maintaining brand loyalty is a crucial goal as it helps in retaining customers and keeping sales high. The Starbucks Corporation is one such organization, known to have relatively high brand loyalty. Starbucks is a coffee company based in the US that has many coffee and beverage locations worldwide, consumer behavior essay. Starbucks operates in the coffee shop industry and faces stiff competition from other coffee beverages in the industry.
However, its ability to offer quality to customers has helped the company to in gaining a competitive advantage and thus remains to be one of the largest coffeehouse chains worldwide. Understanding consumer behavior plays a critical consumer behavior essay in enhancing brand loyalty. Currently, Starbucks is believed to hold a market share of approximately 33 percent of the entire coffee market. Although the company produces a variety of other products, coffee products remain its high-selling line of products.
In addition to this customer description, Starbucks has distinct customer segments, consumer behavior essay. The customer segments are defined by the percentage of sales attributed to each. Schoja, A large number of Starbucks customers are individuals between the ages of 25 and 40 years. It accounts for close to half of the total Starbucks coffee sales.
This target audience mostly consists of urbanites, with a focus on social welfare, professional careers, and relatively high incomes. To appeal to this target audience, Starbucks maintains a consistent contemporary design through deco and advertisements. The secondary target audience for Starbuck consists of young adults aged between 18 and 24 years. This target audience constitutes close to 40 percent of Starbucks coffee sales.
Most of the individuals in this target audience are college students, consumer behavior essay. To appeal to this population, Starbuck positions itself at the available areas for young adults such as hang-out places.
The company also introduces the latest technology on its products with the view of maintaining a cool image of the product. Despite the significant market share for coffee beverages that Starbucks enjoys, there is always the threat of a decline in the market share due to the high level of competition.
This could quickly lead to low profitability in the coffee beverages production. The understanding of consumer behavior presents a massive opportunity for Starbucks to grow its customer base as well as increasing its brand loyalty. The adverse effect of the competition is that it poses the threat of an organization losing its customers to the competitors.
What other coffee beverage producers are seeking is to meet the wide range of consumer needs and preferences. A poor or lack of a good understanding of consumer behavior may be liable for the relatively short Starbucks menu for coffee beverages. To ensure long-term brand loyalty, consumer behavior essay, Starbucks can invest more resources in product development, product differentiation, and the production of different types of coffee beverages.
The best way to approach this is by having a good understanding of consumer behavior. It is essential for Starbucks to determine the kind of products that the customers are looking for and thus, through product development, consumer behavior essay, introduce products that fully meet consumer preferences, consumer behavior essay.
Many consumers would thus tend to purchase what they believe aligns with their attitudes and preferences. Understanding those positions and difference presents a big opportunity for Starbucks to maintain the loyalty of its large number of customers.
One major factor in the social environment that influences consumer purchasing behavior is the use of different media by organizations to market their products.
This would provide clear knowledge consumer behavior essay how consumers tend to align their purchasing decisions as a result of the influence of such media advertisements, consumer behavior essay. Attitudinal loyalty is the type of brand loyalty that involves consumers developing preferences and emotional attachment to a certain brand over the competing brands regarding the purchasing of products and services, consumer behavior essay.
In such a case, a consumer would even refer others to purchase products from the company. Starbucks has excelled in the establishment of such relationships with its customers through the Starbucks experience. However, with the increasing competition in the coffee shop industry, it is important for the company to strengthen its relationship with its customers further.
This may be done through the understanding of consumer behavior in the sense that the company seeks to examine the general perceptions of the customers. Based on consumer behavior essay information, consumer behavior essay would be easy to implement the necessary measures to strengthen the loyalty of the customers. For example, if customers cite a lack convenience in the coffee stores, the company would respond by ensuring convenience in the location of the coffee stores.
Dholakia, Conclusion An understanding of consumer behavior is highly essential in enhancing the loyalty of customers to any organization. In the process of building brand loyalty, consumer behavior essay, it is vital to evaluate how customers feel about the brand. The information processing abilities of consumers need to be evaluated and thus marketing strategies adjusted accordingly to enhance consumer knowledge. Zhang, By investing more in the understanding of consumer knowledge, marketers can figure out the important ways of increasing the effectiveness of their marketing campaigns regarding reaching out to the consumers.
Starbucks should invest more in understanding consumer behavior to effectively beat the competition and enhance brand loyalty. Hence, consumer behavior plays a critical role in enhancing brand loyalty. Oliver, References Behar, H. New York: Portfolio. Dholakia, R. Technology and Consumption: Understanding Consumer Choices and Behaviors. Dordrecht: Springer. Hoyer, W. Consumer behavior. Marketing and consumer behavior: Concepts, methodologies, tools, and applications.
Jun, S. The possibility of using search traffic information to explore consumer product attitudes and forecast consumer preference. Technological Forecasting and Social Change, 86, Kaufmann, H. Handbook of research on managing and influencing consumer behavior. Lantos, G. Consumer behavior in action: Real-life applications for marketing managers. Ng, S. Handbook of culture and consumer behavior. Oxford: Oxford University Press. Oliver, R, consumer behavior essay. Satisfaction: A behavioral perspective on the consumer.
Armonk, N.
understanding consumer behavior, consumer behavior definition, basics, and best practices
, time: 30:03≡Essays on Consumer Behavior. Free Examples of Research Paper Topics, Titles GradesFixer
view essay example. Consumer Behavior Individualistic Mentality Social Psychology 4 Pages. In showcasing, an item is anything that can be offered to a market that may fulfill a need or need. It is a thought, strategy, data, benefit or a question made because of a procedure and serves a need or fulfills a need Consumer behaviour studies depict the various stages that a potential or existing client goes through before choosing a certain product available to them in the market and indicates where companies can intervene in order to build and maintain the loyalty of their consumers. Get Help With Your Marketing Essay Consumer behavior mainly encompasses all the actions and decisions that may have an impact on consumers’ purchasing power and decision-making. (Hoyer, ).To understand consumer behavior, marketers try to analyze the forces or factors that influence consumers to choose a certain product from several alternatives
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